When you step inside the store itself, everything is chocolate-themed as well. Max Brenner is “creating a new chocolate culture, a chocolate sensory immersion that encourages you to open your mind about how you connect with chocolate.” Chocolate as the central theme around which a restaurant concept is built? How could you not like that? In 2006, the first location is opened in the United States in New York, and it soon expands to Philadelphia, Boston and Las Vegas. In 2000, the Max Brenner brand grows to a chocolate bar in Australia. As a chocolatier, Max Brenner got his start in Israel in 1996 where he opened up a chocolate shop. My husband says it must be a sign, and since I’ve been wanting to eat here, we might as well eat here.Ĭhocolate by Max Brenner is a food concept that incorporates both sweet and savory items which help customers immerse themselves in a chocolate experience. Lo and behold, what do we see? The same restaurant I’ve been wanting to go to in Las Vegas is here, in Boston. My husband and I decide we need to find lunch somewhere because this will be our last meal for a while, so we walk around trying to see if we can come up with a place we both agree on. Fast forward to our last day in Boston, we’re about to get on the plane in a few hours and head home from our quick holiday getaway. The irony of it all is that many years later, and multiple trips to Las Vegas later, even though I’ve planned many times to go to this particular place, I’ve never actually made it there for one reason or another. I was determined to check this place out because I am, after all, the queen of desserts. The picture was drool-worthy, and I was in heaven. The new branch was inaugurated at a Chocolate Breaking Ceremony attended by Las Vegas Mayor Oscar Goodman Ofra Strauss, chairperson of Strauss Group Giora Bar Dea, Strauss North America ceo and Oded Brenner, founder of the Max Brenner chain.Many years ago, on social media, a friend posted a picture of a place she went to for dessert while in Las Vegas. and so, almost from the very first branch we opened, I have been chased by this mantra, which was repeated to me in every new location we launched, but the idea remained like Vegas: unattainable, larger than life, like a dream.” It's as if this concept was specifically-tailored for Vegas. “There is no other place in the world that fits Max Brenner perfectly like Las Vegas. "You must open a branch in Las Vegas,” he says. Oded Brenner, founder of Max Brenner, affirms the investment. We believe that our concept perfectly fits the location and special experience, and are confident that both the millions of visitors and the local community will warmly embrace the unique concept of the Max Brenner chain." “The new branch at the center of Las Vegas is a strategically ideal location for us to present our brand on the West Coast and to boost our international exposure. and is perceived as a fascinating concept there, continues to implement its strategy of building Max Brenner as an international brand,” says Giora Bar Dea, ceo of Strauss North America. "The Max Brenner chocolate bar chain, which is gaining much attention and success in the U.S.
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